Sprinturf lands naming rights deal with BPG|SPORTS portfolio

Sprinturf signed a multi-year partnership with BPG|SPORTS that makes the turf maker the exclusive naming rights sponsor of Sprinturf Performance Park in New Castle, Delaware, and the official turf partner across BPG|SPORTS venues. The deal ties Sprinturf to facilities that draw more than 4 million visitors a year and comes as the Delaware complex undergoes a $10 million upgrade.

Why it matters: - The deal puts Sprinturf in front of a large, high-traffic sports audience across the Mid-Atlantic. - BPG|SPORTS venues host more than 10,000 events a year and draw more than 4 million visitors annually. - The partnership expands Sprinturf’s footprint in a market where field availability, weather resilience and year-round play affect how many teams and programs can fit on the calendar.

What happened: - Sprinturf entered a multi-year partnership with BPG|SPORTS. - Sprinturf became the exclusive title naming rights partner for the 65-acre sports complex in New Castle, Delaware, now called Sprinturf Performance Park. - Sprinturf also became the official turf partner across the BPG|SPORTS portfolio. - The renamed complex was previously known as Kirkwood Sports Complex. - The announcement was made on August 25, 2026.

The details: - Sprinturf Performance Park is a county-owned facility. - The complex draws more than 1.5 million visitors a year. - The site hosts 15 large-scale tournaments annually. - The facility also serves recreational youth programs, adult leagues, travel clubs and school teams throughout the week. - The complex is in the middle of a $10 million capital improvement program. - That work includes converting grass fields to synthetic turf and renovating the indoor turf arena. - BPG|SPORTS is Buccini Pollin Group’s full-service sports management firm. - BPG|SPORTS owns, operates and manages athletic facilities across the Mid-Atlantic, including Chase Fieldhouse in Wilmington, Delaware, home of the NBA G League Delaware Blue Coats. - BPG|SPORTS also operates Sports At The Beach, a 16-field baseball complex in Georgetown, Delaware. - The company says its venues generate an estimated annual economic impact of more than $300 million.

Between the lines: - The naming-rights deal gives Sprinturf a visible anchor site while reinforcing BPG|SPORTS’ strategy of standardizing facility quality across its portfolio. - Sprinturf’s U.S.-based manufacturing pitch is central to the partnership, with both sides emphasizing control over product quality and long-term performance. - The agreement also signals that synthetic turf remains a selling point for operators looking to increase usable field time and protect event schedules from weather disruptions.

What's next: - Sprinturf Performance Park will continue its capital upgrade work as the new branding rolls out. - Sprinturf will serve as the turf partner for additional BPG|SPORTS properties across the portfolio. - The partnership is positioned to extend over multiple years, giving both sides a longer runway for venue branding and field installations.

The bottom line: - Sprinturf secured a marquee naming-rights deal and a broader portfolio partnership with one of the Mid-Atlantic’s most active sports operators.